GRAV is a Japanese leather goods and bag brand launched by its founder, Katsuyama, beginning as a side business while he was employed by a company. The brand offers items centered on wallets, card cases, and key cases, with an emphasis on functionality and portability for everyday use. Its guiding principle is “add new value,” and it focuses on developing added value that differentiates its products from existing offerings, as well as mini-sized products suited to contemporary needs. The brand is now carried on by forest, and sales continue through its official online shop and e-commerce marketplaces.
Concept
add new value