gredecana is a lifestyle goods brand launched in Japan in fall 2010 as a business venture by Daido International, with textile designer Kanako Kajiwara serving as director. The brand set out to carry on the culture and techniques of Japan’s textile-producing regions, developing original textiles in collaboration with local producers and offering bags, scarves, socks, wallets, and other items. Under the shared brand concept “Moving Textile,” it took the forests of Hokkaido as the starting point for its creative work and presented the appeal of textiles made using traditional techniques and specialized processing. It was active for approximately eight years, through 2018.
Concept
Moving Textile