BEAMS DESIGN is the main brand of the Japanese licensing business launched by BEAMS Co., Ltd. in 2010. Drawing on BEAMS’ planning and editorial capabilities and discerning eye, it collaborates with partners such as companies and brands to develop, plan, supervise, and produce products including fashion accessories, household goods, furniture, food, home appliances, travel goods, pet products, and wedding attire. Its official statement is, “We design not only products, but also news, topics, queues, and phenomena.” It has undertaken joint projects across a range of fields with partners including JINS, AKRacing, TIGORA, and ZETT.
Concept
Drawing on BEAMS’ planning and editorial capabilities, discerning eye, and the sensibilities of its experienced employees, it designs not only products, but also news, topics, queues, and phenomena.