Tagline
High-quality home materials for everyone who works.
grn GENERAL LIFE is a Japanese lifestyle brand derived from grn. Centered on proposing home materials that add color to everyday life and blend into people’s lifestyles, it covers both “inside the home,” such as living rooms and kitchens, and “outside the home,” such as garages and gardens. Its offerings include idea-driven home goods, homewear, gardening supplies, and workwear for DIY, including storage products, aprons, and unisex workwear.
Concept
With people spending more time at home in recent years, the brand proposes home materials that add color to everyday life and blend into people’s lifestyles. It offers idea-driven goods and apparel designed to enrich life throughout the home, from “inside the home,” such as living rooms and kitchens, to “outside the home,” such as garages and gardens.