GROOVE RHYME, launched in Korea in 2012, is a street-casual brand. Operated by BURIM CORPORATION, it focuses on unisex daily wear and offers items including T-shirts, hoodies, sweatshirts, pants, outerwear, and bags. The brand name means “the repetition of fun,” and it presents a new-age street-casual style that pursues new materials and the rearrangement of details. Centered on translating a sense of freedom in everyday life into street style, it is available through online stores and physical stores in Korea, as well as select shops.
Concept
A new-age street-casual brand that pursues new materials and the rearrangement of details.