Tagline
I’M NOT A TYPE, I’M A VIBE
GROWHIDE is a contemporary wear brand launched in 2025 by TnJ, an apparel company based in Seoul, South Korea. Starting with leather items and premium knitwear, it offers tops, bottoms, dresses, and accessories. The brand is centered on black and neutrals, with a focus on the tension created by layering and material contrasts, and on “a mood that is complete in itself, rather than any particular type.” In early 2025, it was market-tested as a special line of TWEE before being developed as an independent brand.
Concept
Centered on black and neutrals, with subtle tension arising from layering and material contrasts. It focuses on a “mood” that is complete in itself, rather than any particular type.