Tagline
Look stylish while concealing your figure
GROWING RICH is a Japanese women's apparel brand founded in 2009 in Utsunomiya, Tochigi Prefecture. Led by Yoshiko Machida, it plans, imports, manufactures, and sells women's clothing and miscellaneous goods, and also handles wholesale. At its founding, the brand's concept was fashion that blended trends associated with Koakuma Ageha and Shibuya 109 with sensual glamour, offering party dresses, sexy casualwear, and items for bold gyaru and hime gyaru styles. Today, it presents women's clothing and accessories for adults online, with an emphasis on concealing the figure and creating a slender look.
Concept
Fashion blending trends associated with Koakuma Ageha and Shibuya 109 with sensual glamour