Tagline
For those who want more than jirai fashion.
Grrr the Lipper is a Japanese fashion brand produced by model and artist Hikari Shiina, which launched its first collection in 2023. Its brand concept is “For those who find jirai fashion not enough,” and it proposes cutting-edge dark-cute fashion with a complete dark attribute, wearable by amphibians. The brand offers tops, bottoms, outerwear, accessories, and more incorporating elements of gothic, punk, and street style. Hikari Shiina oversees production as brand director, and the first collection sold out immediately.
Concept
Cutting-edge dark-cute “fashion,” sharp to the extreme, with a complete dark attribute and wearable by amphibians. The clothes descend from the demon realm, hoping to become your reason for living... Grrr.