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GUTTER CAT GANG

GUTTER CAT GANG

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Country: United States
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

Keep it Gutter.

GUTTER CAT GANG is an NFT-derived community and lifestyle brand that began in June 2021, originating in Florida, United States. Launched by Karlee, Eric, Mitch, Dan, and others, it started with 3,000 NFTs and expanded to Gutter Rats, Gutter Dogs, and Gutter Pigeons. The official website features the slogan “Keep it Gutter.” The brand also offers physical apparel and collectibles, with storytelling, sports, and collaborations with streetwear at its core. It has continued its activities since being transferred to a new team in March 2024.

Concept

A global collective where misfits, rebels, and underdogs find refuge and acceptance – a place where diversity and dissent are celebrated rather than shunned.

GUTTER CAT GANG characteristics

Main traits of GUTTER CAT GANG

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Streetwear: Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of GUTTER CAT GANG relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.