Tagline
Romantic Edgy
HAENGNAE is a womenswear brand launched in Japan in 2021 by designer Anna Choi, who holds Korean nationality and grew up in Japan. Combining New York’s freedom of expression, Japanese craftsmanship, European haute couture techniques, and her own identity, the brand focuses on prêt-à-porter. Centered on a philosophy of “cherishing,” it offers clothing for “strong romantics” who live with intelligence and courage, creating collections based in Tokyo that span the classic and modern, the romantic and edgy.
Concept
Clothing for “strong romantics” who value a philosophy of “cherishing” and live robustly with intelligence and courage.