hakka kids

hakka kids is not a brand directly derived from H.A.K’s current women’s line; it is a children’s brand that Fashion Suga launched in 1976 alongside “HAKKA.” After H.A.K was renamed in 1998, it began proposing a new standard for adult women centered on denim, while hakka kids proposes distinctive styles that do not pander to children, centered on bold yet delicate original prints featuring flowers, fruit, and animals. Within HAKKA GROUP’s kids division, it is positioned at the core: while hakka baby focuses on babywear, Orange hakka on daily wear, and Ribbon hakka kids on concept shops, hakka kids is the brand responsible for the core children’s clothing line’s aesthetic and product range.

asshu*ca is a Paris brand of hakka kids that launched in 1995, a spin-off line focused on girls’ clothing. While the parent brand offers a broad range of children’s clothing centered on prints featuring flowers, fruits, and animals, ass hu*ca is positioned as a line that officially proposes “contemporary, high-grade girls’ clothing.” Its target audience and purpose differ from those of hakka baby, which focuses on the baby stage, and Orange hakka, which covers everyday wear; within the hakka kids lineup, it is responsible for design aimed at girls. The company history records its launch as a Paris brand.

Ribbon hakka kid's is a children's select shop launched in 2002, built on hakka kids' approach to clothing. The group's official brand introduction describes it as a concept shop themed around “anniversary.” Unlike hakka kids' clothing line itself, it carries not only children's clothing but also items for nursery and school, bags, rainwear, tableware, and baby products. While hakka baby focuses on clothing for infants and toddlers and Orange hakka on everyday wear, Ribbon hakka kid's complements the group's children's segment as a shop offering a broad range of products related to the lives of children and their families.

Orange hakka is a dailywear brand derived from hakka kids. With “wearing every day” as its concept, it offers standard items for everyday use and serves to bring hakka kids designs into everyday wardrobes. While hakka kids itself offers original prints and a broad range of children’s clothing, Orange hakka is characterized by a focus on staple items intended for daily wear. It is distinguished by its everyday-wear purpose, rather than by target age or gender, from hakka baby for infants and toddlers, asshu*ca, which specializes in girls’ clothing, and h/BOY, a boys’ line that foregrounds a designer perspective.

h/BOY is a boys’ line that began with the Spring/Summer collection of hakka kids. Created by H.A.K designer Yuji Hayami, it proposed styles for boys under the theme “cool and cute,” based on designs informed by adult casualwear. While hakka kids itself offers children’s clothing across categories, h/BOY focuses on boys and presents a distinct design perspective. Unlike hakka baby, which is organized around age groups, and Orange hakka, which centers on everyday wear, this line is distinguished by its focus on gender and design direction.

hakka baby is a baby line derived from hakka kids, focused on products for infants and toddlers. While hakka kids offers designs featuring flowers, fruit, and animals across children’s clothing in general, hakka baby provides baby clothes, coveralls, undergarments, bibs, sets, and gift items, with a range suited to different stages of a baby’s growth. Whereas Orange hakka centers on everyday wear, asshu*ca on designs for girls, and h/BOY on boys’ styles, hakka baby extends the parent brand’s designs into infancy, with age as its focus.