asshu*ca is a children’s fashion brand developed by Fashion Suga Co., Ltd. It began in 1995 as a Paris brand of HAKKA KIDS, as a line for girls. The brand name comes from the French pronunciation of the initials “H” and “K” in HAKKA KIDS. It offers contemporary, high-end clothing for girls and has exhibited in the children’s clothing section of Paris Collection and at the Paris trade fair Playtime. Its products have been carried in Japan as well as at department stores and select shops in Paris.
Concept
The brand offers contemporary, high-end clothing for girls that consistently reflects the spirit of the times.