Tagline
Because it’s every day... Orange hakka.
Orange hakka is a Japanese dailywear brand for kids and babies that debuted in fall 2016 as a line derived from hakka kids. Designed for everyday wear, such as at nursery school and during outdoor play, it offers standard essentials in hakka quality under the concept “Wear every day.” The brand reflects designer 髙岡なおみ’s experience raising children in its planning, with an emphasis on comfort, ease of dressing, freedom of movement, and ease of care. In addition to kids’ and baby clothes, it offers items for mothers and supports coordinated looks for parents and children.
Concept
Wear every day