h/BOY

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Overview

h/BOY is a Japanese boys' line launched by hakka kids with its Spring/Summer 2019 collection. Designed by H.A.K designer Yuji Hayami, it offers boys' wear incorporating an adult casual sensibility. With “Cool and cute” as its theme, the line presents boys' styles combining an adult feel with playfulness. Its collections feature elements such as graphics and denim.

Concept

Cool and cute

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1 brands
Founded
1976
1976 Parent brand
hakka kids
Clothing

A boys’ line shaped by the perspective of H.A.K designer

h/BOY is a boys’ line that began with the Spring/Summer collection of hakka kids. Created

h/BOY is a boys’ line that began with the Spring/Summer collection of hakka kids. Created by H.A.K designer Yuji Hayami, it proposed styles for boys under the theme “cool and cute,” based on designs informed by adult casualwear. While hakka kids itself offers children’s clothing across categories, h/BOY focuses on boys and presents a distinct design perspective. Unlike hakka baby, which is organized around age groups, and Orange hakka, which centers on everyday wear, this line is distinguished by its focus on gender and design direction.

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Country of origin, founding year, categories and parent brands.

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