Tagline
Gentle to your skin
HAKUJI is a daily wear (jersey) brand launched in Japan in 2015. Designed by Ann Sasaki, it is centered on being gentle on the skin, having beautiful lines, and offering value. Its range extends from basic cut-and-sew items and knitwear to minimalist jackets and blousons. The pieces are created with everyday comfort in mind.
Concept
The brand began with the desire to explore the ultimate basics.