Hanna Hula

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Overview

Tagline

Make everyday life more enjoyable.
Hanna Hula is a Japanese lifestyle goods brand founded in 2006 by Aya Takada and her younger sister HANA in a small atelier near Komazawa Park in Tokyo. Starting with baby and maternity products, the brand offers a range of items including diaper bags, diaper pouches, maternal and child health handbook cases, children’s goods, sports items, pet products, and lifestyle accessories. Its design approach is characterized by the sisters’ distinct roles: Aya Takada handles color, patterns, and coordination, while HANA focuses on practical aspects such as ease of use and quality. Guided by the idea of “making everyday life more enjoyable” and the philosophy of “creating things filled with dreams,” the brand pursues pop, cute designs alongside everyday usability.

Concept

Creating things filled with dreams

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2007-2013
2007 Sub-brand
Hanna Hula For DOG
Bags

A specialized line for products used when going out with pets

Hanna Hula For DOG was announced in February 2007 as a specialized line for dog products d

Hanna Hula For DOG was announced in February 2007 as a specialized line for dog products derived from Hanna Hula. While the parent brand developed primarily around baby and maternity products, this line expanded into pet products such as carrier bags, walking bags, café mats, and deodorizing products for outings and everyday life with dogs. Current official product information presents pet products in the PETS category, and the line can be understood as applying Hanna Hula’s practicality and range of patterns to life with pets.

2008 Sub-brand
AYANNA
Bags

A sister spin-off line focused on bags for adults

AYANNA is an original accessories brand launched in August 2008 within the Hanna Hula bran

AYANNA is an original accessories brand launched in August 2008 within the Hanna Hula brand family. The official online shop described it as Hanna Hula’s “older sister brand” and “NEW line.” Unlike the parent brand’s pop and cute baby and maternity products, it offered more adult-oriented, stylish bags and diaper bags. Combining designs suited to everyday use with functional features such as maternity record book cases and changing mats, it was positioned as a spin-off line that extended Hanna Hula’s aesthetic into everyday items for adults.

2013 Sub-brand
Hanna Hula for Sports
Bags

A sports goods line centered on tennis

Hanna Hula for Sports is a line derived from Hanna Hula for sports products, with sales be

Hanna Hula for Sports is a line derived from Hanna Hula for sports products, with sales beginning in April 2013. Unlike the parent brand’s baby and maternity products and lifestyle goods, it offered items for sports settings centered on tennis, including racket cases, racket grip covers, sports bags, and shoe cases. Current official product introductions present it as the “SPORTS Collection,” positioning it as a specialized line that extends Hanna Hula’s colorful designs and lightweight practicality to sports products.

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