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BAG'n'NOUN

BAG'n'NOUN

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Country: Japan
Founded: 2006 2000s
Category: Bags Wallets
Related brands: Bags brands founded in the 2000s Bags brands from Japan

Overview

BAG'n'NOUN is a Japanese bag brand that began in Osaka in 2006. It originated as a bag collection from NECESSARY or UNNECESSARY, a brand run by Mamborama in Osaka, with design by Ken Ozawa. Using Japanese-made materials such as canvas and nylon, the brand produces tote bags, tool bags, backpacks, shoulder bags, and other items at factories in Osaka. Based on the concept of “Bags made by a clothing store,” it emphasizes not only practicality and convenience but also shape, color, and quality designed for long-term use, and offers items such as TOOL BAG, JOINER, and POCHETTE.

Concept

Bags made by a clothing store

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1996

Year Brand Category Description

1996

NECESSARY or UNNECESSARY

Parent brand

Clothing

A specialist line that expresses the philosophy of clothing design through bags

Derived from NECESSARY or UNNECESSARY’s bag collection, this bag-specialist label became i

Derived from NECESSARY or UNNECESSARY’s bag collection, this bag-specialist label became independent in 2005. It extends into carry goods such as totes, tool bags, shoulder bags, and backpacks the parent brand’s approach, expressed through its clothing, to material selection, its commitment to Japanese manufacturing, and questioning what is necessary. In contrast to the apparel line, it focuses specifically on bag design, materials, colors, and shapes, presenting the brand’s way of thinking through everyday belongings. Within MAMBORAMA’s group of brands, it is positioned not as an accessory line that complements the apparel, but as a specialist line whose product range stands on bags alone. In terms of production, it states that all products are manufactured and managed at a single factory.

1996 Parent brand

NECESSARY or UNNECESSARY

Clothing

A specialist line that expresses the philosophy of clothing design through bags

Derived from NECESSARY or UNNECESSARY’s bag collection, this bag-specialist label became i