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NECESSARY or UNNECESSARY

NECESSARY or UNNECESSARY

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Country: Japan
Founded: 1996 1990s
Category: Clothing Bags
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

NECESSARY or UNNECESSARY is a Japanese clothing brand that started in Osaka in 1996. It is planned and produced by Mamborama, headed by Ken Ozawa as its representative and designer, and is commonly known as N.O.UN. The brand focuses on men’s casualwear and also offers bags and accessories. Centered on the question posed by its name—“necessary or unnecessary?”—it follows the principle of “making as few unnecessary things as possible.” It uses “clothing that can withstand recycling” as its quality standard and places importance on materials, manufacturing methods, and production in Japan. Based in Osaka, it continues to release both staple products and seasonal items.

Concept

Make as few unnecessary things as possible.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2006

Year Brand Category Description

2006

BAG'n'NOUN

Sub-brand

Bags

A specialist line that expresses the philosophy of clothing design through bags

Derived from NECESSARY or UNNECESSARY’s bag collection, this bag-specialist label became i

Derived from NECESSARY or UNNECESSARY’s bag collection, this bag-specialist label became independent in 2005. It extends into carry goods such as totes, tool bags, shoulder bags, and backpacks the parent brand’s approach, expressed through its clothing, to material selection, its commitment to Japanese manufacturing, and questioning what is necessary. In contrast to the apparel line, it focuses specifically on bag design, materials, colors, and shapes, presenting the brand’s way of thinking through everyday belongings. Within MAMBORAMA’s group of brands, it is positioned not as an accessory line that complements the apparel, but as a specialist line whose product range stands on bags alone. In terms of production, it states that all products are manufactured and managed at a single factory.

2006 Sub-brand

BAG'n'NOUN

Bags

A specialist line that expresses the philosophy of clothing design through bags

Derived from NECESSARY or UNNECESSARY’s bag collection, this bag-specialist label became i