Tagline
Being like everyone else isn’t enough.
HANWAY is a Japanese weather-item brand launched by Moonbat in 2003 at Roppongi Hills in Tokyo. Centered on rain umbrellas and parasols, it offers umbrellas for both sun and rain, raincoats, and other items. The brand name comes from the 18th-century British traveler Jonas Hanway, who popularized the umbrella as rainwear in Britain, and a London street named after him. Its official concept is “Protecting people and making people part of the picture.” It proposes an all-weather lifestyle that combines functionality and design. The brand creates original-design umbrellas drawing on Japan’s textile-producing regions and craftspeople’s skills, and sells them through department stores and specialty shops.
Concept
Through the creation of weather items (umbrellas, parasols, raincoats, etc.) that protect people from uncomfortable weather conditions and make people living in cities part of the picture, HANWAY aims to establish an “all-weather lifestyle,” a 21st-century way of life that coexists with nature and the environment as part of weather life.