Tagline
Products only I could create
dub magic is a leather goods brand whose activities in Japan were started by Tetsuei Iizuka in 2003. Centered on original leather goods, it plans, designs, produces, and sells items including leather jackets for iPhone, wallets, bags, record slip mats, and T-shirts. With music as its backdrop, the brand aims to give form to things that seemed as though they should exist but did not, as well as things that are not essential but are fun to have. It handles the entire process, from developing ideas and researching materials, hardware, and production methods to making samples. Its genuine leather slip mat, released in 2004, is a signature long-selling product.
Concept
The brand aims to plan and produce products with music as their backdrop, things that seemed as though they should exist but did not, and things that are not essential but are fun to have.