Tagline
Enjoy fashion with a smile every day!
HAPPY FACE is a Japanese fashion accessories brand operated from Kyoto by HAPPYFACE Co., Ltd., established in May 2019. The company plans, manufactures, and wholesales accessories, fashion goods, smartphone goods, apparel, and other products, including bags, pouches, charms, sandals, and T-shirts. Its collections center on somewhat distinctive items incorporating trends, with Lady Emma (Emma-chan)’s face embroidery and patches as signature motifs. Products are sold through pop-ups and online.
Concept
RICH LIKE. I want to live surrounded by a luxurious world… smile goods for myself and my friends. Cute, Fancy, Sweetie