HAVE HAD

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Overview

Tagline

Proper City Life City Wear
HAVE HAD is a unisex casual and lifestyle wear brand based in Seoul, South Korea. The brand was launched in 2018 under a company founded by Lee Seung-hwan and Gu Yun-mo in 2016. Its name derives from the idea behind its early custom shirts, and it presents everyday clothing for people who live, work, and spend their leisure time in the city under the motto “Proper City Life City Wear.” Its collections center on a reinterpretation of contemporary workwear and include men’s and women’s tops, bottoms, outerwear, and coordinated sets. The brand has also expanded its sales channels to countries across Asia.

Concept

We aim to capture the diversity of people and ways of living within the city.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2024
2024 Sub-brand
Stereophonic Sound
Lifestyle products

A derivative brand extending into music and spaces

Stereophonic Sound is an independent brand officially developed by HAVE HAD, serving to ex

Stereophonic Sound is an independent brand officially developed by HAVE HAD, serving to extend HAVE HAD’s urban lifestyle orientation into music, beverages, and spatial experiences. Whereas HAVE HAD focuses on everyday clothing based on contemporary workwear, Stereophonic Sound centers on spaces combining cafés, bars, and select shops, along with lifestyle offerings organized around music. In addition, clothing and fashion accessories such as logo T-shirts, caps, and outerwear are sold under the same brand name, making it identifiable not merely as a store or event name but as a fashion and lifestyle sub-brand derived from HAVE HAD. It complements HAVE HAD’s clothing line and is positioned to connect clothing with music and urban spaces.

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