Tagline
She’s effortless, dreamy, and a little undefined.
hazyl is a Japanese women's fashion brand announced by BUZZWIT Co., Ltd. on October 30, 2025. It offers tops, knitwear, denim, skirts, outerwear, bags, and other items for women who are soft and hazy, do not draw boundaries, and are free and natural. The brand proposes styles that are not overly adorned and allow women to be themselves. Its products are currently sold on ZOZOTOWN and other platforms.
Concept
A girl who is soft and hazy, does not draw boundaries, and is free and natural. A brand for girls like her.