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HEAR MY NAME

HEAR MY NAME

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Country: Japan
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Today, too, fiction that sounds real can be heard

HEAR MY NAME is a Japanese domestic fashion brand launched in 2020. It reinterprets the “traces of time” found in vintage and secondhand clothing for the present day, and offers apparel centered on cut-and-sew items such as T-shirts and sweatshirts. The brand concept is “broadcasting from a room with zero kilometers traveled.” It independently interprets images of secondhand clothing from around the world found online, reconstructing vintage elements through treatments such as abrasion, fading, and cracked prints. In Fall/Winter 2022, it also launched “Aisle by HEAR MY NAME,” a second label available exclusively through e-commerce.

Concept

Broadcasting from a room with zero kilometers traveled

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2022

Year Brand Category Description

2022

Aisle by HEAR MY NAME

Sub-brand

Clothing

A second line focused on e-commerce

Aisle by HEAR MY NAME is an e-commerce-exclusive second label derived from HEAR MY NAME, l

Aisle by HEAR MY NAME is an e-commerce-exclusive second label derived from HEAR MY NAME, launched in autumn/winter 2022. While HEAR MY NAME is the main line distributed through select shops, this line adopts a product assortment focused on e-commerce sales. Like the main line, it maintains techniques for finishes and prints that reinterpret vintage, while offering its own products centered on items such as T-shirts and sweatshirts. It is positioned as a distinct second line that extends the parent brand’s treatment and finish aesthetic through a different sales channel and product design.

2022 Sub-brand

Aisle by HEAR MY NAME

Clothing

A second line focused on e-commerce

Aisle by HEAR MY NAME is an e-commerce-exclusive second label derived from HEAR MY NAME, l