Tagline
Wear your heart
HEART MARKET is a Japanese women’s casual brand founded in 1993 in Maebashi, Gunma Prefecture, by founder Akira Sakurai. Starting out as a select shop, it now plans, manufactures, and sells women’s apparel and miscellaneous goods, and operates stores nationwide as well as an official online store. The brand’s core is its commitment to “everything for our customers’ smiles” and its aim to be a “market of hearts” where people connect with one another. Its brand slogan, “Wear your heart,” expresses the idea of choosing how to be at heart just as one chooses clothes, and living true to oneself.
Concept
Choosing how to be at heart, just as one chooses clothes