HEELTOP is a Korean shoe brand that has been operating since 2014. One of the in-house brands of Joy Company, which manufactures and distributes shoes, it specializes in footwear that makes the wearer appear taller. Drawing on specialized technical expertise, it challenges the stereotype that shoes designed to make the wearer appear taller are uncomfortable and conspicuous, and offers lifestyle shoes for comfortable everyday wear. Its lineup includes sneakers, German military sneakers, slip-ons, and ugly sneakers.
Concept
A brand committed to specialized technology in height-increasing shoes, offering styles that can be worn comfortably in everyday life.