HEITA

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: South Korea
Founded: 2022 2020s
Category: Clothing Accessories Eyewear
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

HEITA is a fashion accessories brand that has been active in Korea since 2022. Starting with eyewear, it also creates silver jewelry and hair accessories. Its concept is to present each collection through a distinctive approach that organically combines elements of everyday objects and encompasses archives that break the rules of established forms. Grounded in practicality and sensory design, the brand pursues products with lasting value that are not swayed by trends.

Concept

HEITA presents each collection through its own approach, organically combining elements of everyday objects and encompassing archives that break the rules of established forms.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: -

Year Brand Category Description

SIGNATURE LINE

Sub-brand

Eyewear

A derivative line that conveys the signature character of the eyewear

HEITA’s official online store divides its eyewear menu into “SIGNATURE LINE” and “STANDARD

HEITA’s official online store divides its eyewear menu into “SIGNATURE LINE” and “STANDARD LINE,” listing “SIGNATURE LINE” as a distinct product line. It offers both glasses and sunglasses, including NOVA, Ti-Lite, and [TiTR Series] Auron. Listed prices range from 59,000 to 78,000 won, with a product range and pricing distinct from STANDARD LINE. Within HEITA eyewear, it is positioned as a derivative line that conveys the brand’s signature character.

STANDARD LINE

Sub-brand

Eyewear

A foundational line of everyday eyewear

On HEITA’s official online store, it is presented as an independent eyewear line alongside

On HEITA’s official online store, it is presented as an independent eyewear line alongside SIGNATURE LINE. It features 24 products in total, including eyeglasses and sunglasses, bringing together a wide range of models such as AERO, ALEX, HORIZN, RUE, and SABLE. Listed prices range from 58,000 to 62,000 won. Based on its product count and selection of core models, it is treated as a standard line that broadly supports HEITA’s eyewear offering. It is not merely a product category but an in-brand line with its own name on the official website.

- Sub-brand

SIGNATURE LINE

Eyewear

A derivative line that conveys the signature character of the eyewear

HEITA’s official online store divides its eyewear menu into “SIGNATURE LINE” and “STANDARD