STANDARD LINE is a diffusion line developed by the Korean eyewear brand HEITA. As HEITA’s eyewear division, founded by designer Jang Young-yoon, it offers models including AERO, ALEX, HORIZN, RUE, and SABLE, with a focus on eyeglasses and sunglasses. HEITA emphasizes original design, a fit suited to Asian wearers, and high quality, and states that it manages the process from design through manufacturing and distribution. STANDARD LINE continues to be sold as an official category alongside SIGNATURE LINE.
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STANDARD LINE
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- Country
- South Korea
- Category
- Related brands
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 2 brands
- Founded
- 2021-2022
Year
Brand
Category
Description
2021
lanan select
Parent brand
Clothing
An accessible line covering a broad range of everyday wear
STANDARD LINE is a product line offered by lanan select (shown as lanan on the official we
STANDARD LINE is a product line offered by lanan select (shown as lanan on the official website), an official online store. It is positioned alongside SIGNATURE LINE and PREMIUM LINE. Covering a broad range of everyday wardrobe items, including tops, bottoms, dresses, shoes, and accessories, it serves to extend the brand’s “play × standard” concept into everyday wear. It is positioned not merely as a product category but as an accessible line that is offered continuously under its own name on a dedicated page.
2022
HEITA
Parent brand
Clothing
A foundational line of everyday eyewear
On HEITA’s official online store, it is presented as an independent eyewear line alongside
On HEITA’s official online store, it is presented as an independent eyewear line alongside SIGNATURE LINE. It features 24 products in total, including eyeglasses and sunglasses, bringing together a wide range of models such as AERO, ALEX, HORIZN, RUE, and SABLE. Listed prices range from 58,000 to 62,000 won. Based on its product count and selection of core models, it is treated as a standard line that broadly supports HEITA’s eyewear offering. It is not merely a product category but an in-brand line with its own name on the official website.
2021
Parent brand
lanan select
Clothing
An accessible line covering a broad range of everyday wear
STANDARD LINE is a product line offered by lanan select (shown as lanan on the official we
STANDARD LINE is a product line offered by lanan select (shown as lanan on the official website), an official online store. It is positioned alongside SIGNATURE LINE and PREMIUM LINE. Covering a broad range of everyday wardrobe items, including tops, bottoms, dresses, shoes, and accessories, it serves to extend the brand’s “play × standard” concept into everyday wear. It is positioned not merely as a product category but as an accessible line that is offered continuously under its own name on a dedicated page.
2022
Parent brand
HEITA
Clothing
A foundational line of everyday eyewear
On HEITA’s official online store, it is presented as an independent eyewear line alongside
On HEITA’s official online store, it is presented as an independent eyewear line alongside SIGNATURE LINE. It features 24 products in total, including eyeglasses and sunglasses, bringing together a wide range of models such as AERO, ALEX, HORIZN, RUE, and SABLE. Listed prices range from 58,000 to 62,000 won. Based on its product count and selection of core models, it is treated as a standard line that broadly supports HEITA’s eyewear offering. It is not merely a product category but an in-brand line with its own name on the official website.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Frequently asked questions about STANDARD LINE
Country of origin, founding year, categories and parent brands.
STANDARD LINE is from South Korea.
STANDARD LINE covers the following categories: Eyewear.
STANDARD LINE is a sub-brand of lanan select, HEITA.