lanan select

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Overview

Tagline

Get Colorful with lanan!!
lanan select is a Japanese womenswear brand launched in March 2021 by buyer and director Konomi Tsubaki. With the concept “Play × Standard,” it offers casual, girly clothing and styling for women who enjoy dressing actively, regardless of age. Its collections feature distinctive pieces with playful patterns and unexpected details, with the aim of adding a sense of excitement to everyday life. The brand focuses on clothing and also offers bags, shoes, accessories, and other items, selling online and through pop-ups.

Concept

Play × Standard

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2025
2025 Sub-brand
PREMIUM LINE
Clothing

A derivative line offering products in a higher price range

PREMIUM LINE is a higher-end line developed within lanan select (listed as lanan on the of

PREMIUM LINE is a higher-end line developed within lanan select (listed as lanan on the official website), distinct from STANDARD LINE and SIGNATURE LINE. The official page features products in a higher price range than the other lines, including outerwear priced in the ¥17,000–¥18,000 range, a ¥13,500 set-up, and a ¥15,000 knitwear item. It serves to present lanan’s distinctive designs through more visually prominent items and is treated not as a separate independent brand but as a derivative sub-line within the parent brand.

- Sub-brand
SIGNATURE LINE
Eyewear

A core sub-line that foregrounds individuality

SIGNATURE LINE is an independent line within the lanan select brand family (shown as lanan

SIGNATURE LINE is an independent line within the lanan select brand family (shown as lanan on the official website), developed separately from STANDARD LINE and PREMIUM LINE. Products listed officially include blouses with frills, patterns, layered styling, or decorative details, as well as dresses, skirts, pants, and accessories. The line serves to foreground the brand’s distinctive styling. It is treated not as a one-off feature title but as a sub-line whose products are continuously gathered on a dedicated page.

- Sub-brand
STANDARD LINE
Eyewear

An accessible line covering a broad range of everyday wear

STANDARD LINE is a product line offered by lanan select (shown as lanan on the official we

STANDARD LINE is a product line offered by lanan select (shown as lanan on the official website), an official online store. It is positioned alongside SIGNATURE LINE and PREMIUM LINE. Covering a broad range of everyday wardrobe items, including tops, bottoms, dresses, shoes, and accessories, it serves to extend the brand’s “play × standard” concept into everyday wear. It is positioned not merely as a product category but as an accessible line that is offered continuously under its own name on a dedicated page.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about lanan select

Country of origin, founding year, categories and parent brands.

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