HELLRAZOR is a Japanese skate apparel brand founded in 2013 in Sangenjaya, Tokyo, by 渥美智晴 (TSUMI), and developed together with designer TOYA HORIUCHI. Centered on “fashion for skateboarding,” the brand develops clothing and accessories that combine quality suited to actual riding with value as everyday wear. It also engages with global culture, art, and social themes, continuing activities that connect skateboarding with music and art, and operates in Japan and abroad.
Concept
The concept centers on fashion for skateboarding, developing optimal quality for skateboarding and building products and a brand world that also have value as everyday wear.