HEREIAM

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Country: Japan
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

HERE I AM.

HEREIAM is a Japanese wellness-focused sportswear brand launched in 2020 by Adastria as an in-brand of BAYFLOW. Its name comes from “Here I am,” meaning “I am here.” The brand offers clothing that naturally makes people want to move, for time spent at home and everyday life, across two categories: Active wear and Relaxing wear. Its brand concept is “Clothes that make the body move naturally, making life more comfortable and happy.” The brand director is 野沢和香.

Concept

Everything is already within us. The body always leads the mind. Clothes that make the body move naturally, making life more comfortable and happy. To shine more brightly wherever you are now. HERE I AM. What matters is already within you.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2014

Year Brand Category Description

2014

BAYFLOW

Parent brand

Clothing

A line responsible for the wellness area of BAYFLOW.

It debuted in 2020 as BAYFLOW’s wellness brand for women. It is directed by Waka Nozawa, w

It debuted in 2020 as BAYFLOW’s wellness brand for women. It is directed by Waka Nozawa, who has been involved with BAYFLOW since its launch. Centered on sportswear that prioritizes comfort and ease of wear in everyday life alongside workout functionality, it covers the wellness area within BAYFLOW’s casual lifestyle offering. It is offered alongside bijorie at large stores, and the official online store also carries HEREIAM MEN.

2014 Parent brand

BAYFLOW

Clothing

A line responsible for the wellness area of BAYFLOW.

It debuted in 2020 as BAYFLOW’s wellness brand for women. It is directed by Waka Nozawa, w