Tagline
Making every day the best for women living in the present
HeRIN.CYE is a Japanese women’s fashion brand launched in 2020 by Baroque Japan Limited. It operates primarily through e-commerce and, with the aim of making every day the best for women living in the present, offers clothing that evokes the joy of being a woman and a richly colorful range characteristic of HeRIN.CYE. The creative director is 寿浦まどか.
Concept
Clothing that evokes the joy of being a woman / A richly colorful range characteristic of HeRIN.CYE / Incorporating elegant elements into everyday outfits, adding exquisite balance and accents / Continuing to offer original items