Tagline
Hermès, contemporary artisan since 1837
Concept
Exceptional craftsmanship
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Tagline
Hermès, contemporary artisan since 1837
Exceptional craftsmanship
Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Hermès relative to overall brand tendencies.
This chart does not define a brand’s expression or rank brands.
Parent brands and sub-brands, ordered by founding year.
A lifestyle line focused on living spaces and dining.
The realms of living spaces and dining grew out of the move into home interiors in 2010. I
The realms of living spaces and dining grew out of the move into home interiors in 2010. In Hermès’ financial materials, they are presented as Hermès Maison, with product ranges organized under Art de vivre and Arts de la table. Distinct from clothing and fragrance, this positioning brings the Hermès story into everyday settings themselves.
The core fragrance line responsible for Hermès’s fragrance domain.
Hermès’s fragrance domain, beginning with Eau d’Hermès in 1951. It encompasses several col
Hermès’s fragrance domain, beginning with Eau d’Hermès in 1951. It encompasses several collections, including Parfums-Fondateurs and Parfums-Jardins, and Christine Nagel currently leads its creative work. While Beauty broadens the scope of cosmetic grooming, this core métier takes fragrance itself as its subject, translating the house’s memories and sense of materials into perfume.
A highly specialized line responsible for watchmaking expertise.
The area responsible for watchmaking at Hermès, it offers watches such as Galop d’Hermès,
The area responsible for watchmaking at Hermès, it offers watches such as Galop d’Hermès, Hermès H08, and Hermès Cut. It has a dedicated team for creation and development, and focuses Hermès’s expertise on watchmaking—including cases, dials, and straps—as a field of expressing time distinct from leather goods and perfume.
A beauty line that extends into everyday grooming.
The beauty division, newly announced in 2020 as one of Hermès’ 16 métiers, debuted with th
The beauty division, newly announced in 2020 as one of Hermès’ 16 métiers, debuted with the Rouge Hermès collection. It later expanded to include Les Mains Hermès, Le Regard Hermès, and Les Pinceaux Hermès, bringing together lips, hands, eyes, and tools within a single universe. Distinct from Hermès Parfums, the fragrance division, it extends Hermès craftsmanship into everyday grooming.
A lifestyle line focused on living spaces and dining.
The realms of living spaces and dining grew out of the move into home interiors in 2010. I
The realms of living spaces and dining grew out of the move into home interiors in 2010. In Hermès’ financial materials, they are presented as Hermès Maison, with product ranges organized under Art de vivre and Arts de la table. Distinct from clothing and fragrance, this positioning brings the Hermès story into everyday settings themselves.
The core fragrance line responsible for Hermès’s fragrance domain.
Hermès’s fragrance domain, beginning with Eau d’Hermès in 1951. It encompasses several col
Hermès’s fragrance domain, beginning with Eau d’Hermès in 1951. It encompasses several collections, including Parfums-Fondateurs and Parfums-Jardins, and Christine Nagel currently leads its creative work. While Beauty broadens the scope of cosmetic grooming, this core métier takes fragrance itself as its subject, translating the house’s memories and sense of materials into perfume.
A highly specialized line responsible for watchmaking expertise.
The area responsible for watchmaking at Hermès, it offers watches such as Galop d’Hermès,
The area responsible for watchmaking at Hermès, it offers watches such as Galop d’Hermès, Hermès H08, and Hermès Cut. It has a dedicated team for creation and development, and focuses Hermès’s expertise on watchmaking—including cases, dials, and straps—as a field of expressing time distinct from leather goods and perfume.
A beauty line that extends into everyday grooming.
The beauty division, newly announced in 2020 as one of Hermès’ 16 métiers, debuted with th
The beauty division, newly announced in 2020 as one of Hermès’ 16 métiers, debuted with the Rouge Hermès collection. It later expanded to include Les Mains Hermès, Le Regard Hermès, and Les Pinceaux Hermès, bringing together lips, hands, eyes, and tools within a single universe. Distinct from Hermès Parfums, the fragrance division, it extends Hermès craftsmanship into everyday grooming.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Hermès is from France.
Hermès was founded in 1837.
Hermès covers the following categories: Bags, Clothing, Accessories, Watches, Fragrance, Beauty and cosmetics, Lifestyle products, Textiles and material technology, Wallets.