Tagline
It's boring but I'm the best
HEY! Mrs ROSE is a fashion accessories brand developed by Japanese company Casselini Co., Ltd. Centered on “It's boring but I'm the best,” it expresses the world of Mrs ROSE, a fictional woman who deeply loves travel and vintage. The brand gives treasures sleeping in the closet a modern update to suit the mood of the moment, and offers fashion accessories, primarily bags.
Concept
A fictional woman, Mrs ROSE, who deeply loves travel and vintage. The brand offers a collection centered on bags, featuring treasures she continues to cherish with single-minded devotion from her closet, modernized with inspiration from the mood of the moment.