Hidamari is a Japanese wooden toy brand for babies launched by Belle Maison in July 2021. Centered on first toys for babies, it offered rattles, castanets, slope toys, and other items. The brand is characterized by its use of unpainted natural wood and products handmade individually by artisans. Its name expresses a desire to be close to parents as they nurture their children's growth alongside wood. It was launched as Belle Maison's first original wooden toy brand, but its official introduction page states that the listed products are no longer available for sale.
Concept
A desire to be close to parents as they nurture their children's growth alongside wood