Tagline
SINCE YEAR ZERO
HIPANDA is a street fashion brand from Shanghai, China. Created by its founder and chief creative director, Amy He Jing (何靓), it fully launched in 2008 as a fashion brand derived from art. With the panda as its signature visual, the brand incorporates street culture and contemporary music, offering menswear, womenswear, and fashion accessories. Its philosophy is to reflect the unique tastes of the next generation, drawing inspiration from pop art and contemporary architecture. It expanded into Europe following its participation in the 2008 “China Design Now” exhibition at the V&A in London and an exhibition in Paris, and opened a flagship store in Omotesando, Tokyo, in 2019.
Concept
HIPANDA is a fashion pioneer brand that mixes elements of street culture and contemporary music while reflecting the unique tastes of the next generation.