HLAADA is a fashion brand launched in 2015. Through “HLAADA for ROSE BUD,” a collaboration between a female designer who has worked in clothing production in India, Bali, and other places for many years and the Japanese select shop ROSE BUD, the brand offers women’s wear and fashion accessories. Its name means “refreshment” and “joy” in Sanskrit. Items produced in India incorporate handicraft techniques used by local artisans, such as original prints, embroidery, and block printing. The brand’s focus is on casual clothing inspired by vintage styles.
Concept
A lineup that combines original print designs and handicraft techniques by Indian artisans with the casual feel of vintage wear.