hobo is a Japanese bag and accessories brand founded in Tokyo in 2004. Centered on practical equipment, including bags, and decorative accessories such as bracelets and rings, the brand also offers wallets, headwear, footwear, leather goods, and apparel. It began in Spring 2004 as an accessories brand under nonnative and became independent from Spring/Summer 2006. The brand emphasizes designs born of free thinking and the handiwork of domestic artisans, creating products intended for long-term use that make the most of the materials’ textures and the changes they undergo over time. Designer Hideki Asakura has been responsible for design since 2005.
Concept
The brand turns designs born from abundant creativity and free thinking, unconstrained by conventional ideas, into products through the handiwork of skilled domestic artisans.