Hotcott is a Japanese original underwear brand launched in 2011 by Senshukai, the company that operates Belle Maison. Centered on moisture-absorbing and heat-generating underwear made with cotton-blend materials, it offers underwear and pajamas for women, men, children, and maternity wear. The brand generally uses at least 95% cotton and emphasizes gentleness on the skin, warmth, and reduced static electricity. Its approach is to develop products with a focus on materials, offering a gentleness that is “just right for us,” because they touch the skin directly every day. Hotcott is sold as a Belle Maison staple series.
Concept
Because these are items that touch the skin directly every day, Hotcott focuses on developing them with careful attention to materials, aiming for a gentleness “just right for us,” for children’s sensitive skin and for skin in times of change.