HotSquash is a British womenswear brand founded in London in 2010 by Jenny Sidnick and Darren Sidnick. Focusing on creating comfortable, easy-care clothing for women on the go, it offers dresses and jumpsuits, as well as tops, bottoms, outerwear, and accessories. The brand’s philosophy is “Fashion for women on the go, maximum style with minimum effort.” It designs and manufactures in London and works with factories and suppliers in the UK.
Concept
Fashion for on-the-go women; maximum style with minimum effort.