Tagline
Cute despite being casual
Howdy Marie is a Japanese women’s fashion brand launched in 2020 by Mac House Co., Ltd. It offers everyday wear incorporating a moderate degree of trend, as well as relaxed outfits for days out, for women who enjoy dressing stylishly in a natural way. For Spring/Summer 2020, it presented a feminine natural style that added soft modern elements to a rustic sensibility, featuring a “light-and-heavy balance” that combines natural materials with satin and sheer fabrics. The brand began as an exclusive-to-Mac House label and continues to offer products through the company’s official online store.
Concept
Lifestyle wear that, paired with moderately on-trend items, offers a polished everyday look without seeming like you tried too hard, as well as relaxed outfits for days out on holidays.