Tagline
The lubricant that keeps the world moving
HOWKIDSFUL is a design brand launched in 2014 in Cheonan, South Korea, by Bang Soo Hyung. It creates bags, stationery, notebooks, posters, storage items, accessories, and more for children and childlike adults. Guided by the idea of design for children and childlike adults, the brand makes simple, practical products that combine clear colors with a sense of wit. Based in South Korea, it works across a wide range of products, from children’s goods to everyday household items.
Concept
The brand creates designs for children and childlike adults. It makes simple, practical products that harmoniously combine clear colors with a witty sensibility.