Htage

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Overview

Htage is a Japan-born womenswear brand developed by MARK STYLER. Announced in November 2024, it began operating in spring 2025 as a new line derived from Ungrid. Focusing on changes in fashion preferences that come with age, the brand offers casual-based clothing with a playful touch for adult women who want to enjoy dressing in a way that feels true to themselves and expresses a strong sense of self. Its focus is refined casualwear that combines a High sensibility with vintage-inspired elements.

Concept

A distinctive touch sparks the imagination. Refined casualwear combines a High sensibility with the contrasting balance of vintage-inspired elements. Uninfluenced by trends, choose “fun” for the times and days ahead, in your own way and at your own pace.

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1 brands
Founded
2011
2011 Parent brand
Ungrid
Clothing

A derivative line for adults with a playful spirit

A new line launched by Ungrid in spring 2025, developed for the needs that arise with age:

A new line launched by Ungrid in spring 2025, developed for the needs that arise with age: wanting to choose clothes that are not only trend-driven but also feel true to oneself and grounded in personal style. While building on the parent brand’s casual aesthetic, it is characterized by vintage-inspired textures and designs combined with a touch of playful individuality and elements of refinement suited to adults. Drawing on Ungrid’s free-spirited, everyday casualwear, it is positioned as a derivative line that broadens styling options for more mature women and serves as an entry point for an age group and sensibility distinct from those of the parent brand’s core line.

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