HUGELY is a Japanese apparel brand launched in 2023 by Konan, an influencer from Aichi Prefecture. Konan oversees the brand’s production as its director. Based on the concept of “expressing the relatable Konan through apparel while keeping up with trends,” the brand offers items for women as well as products designed to be worn by all genders. Its lineup includes T-shirts, tops, hoodies, denim, and bottoms at accessible price points, with new items released each season.
Concept
Expressing the relatable Konan through apparel while keeping up with trends