Tagline
Bring color to everyday life, and moments that make the heart bloom
HUIT bouquet is a women's fashion brand launched in Japan on September 1, 2023, originating from Joint Space and operated by Shirai Co., Ltd. It appointed miimii as brand director and offers tops, dresses, bottoms, outerwear, children's items, and more for busy adult women. Its guiding phrase, “Bring color to everyday life, and moments that make the heart bloom,” reflects a philosophy that finds joy in noticing small everyday happinesses and recognizing oneself. HUIT means “8” in French, and draws on the number's auspicious association in Japan with an expanding shape.
Concept
The brand believes that as people grow older, life brings both good things and, at times, hardship. By never comparing oneself with others, recognizing oneself, and noticing the small happinesses in everyday life, life can become richer and better.