Tagline
Let’s HAVEFUN with us！
H.V.F.N is a Japanese bag brand founded by Eriko Doiji in 2011. Drawing on a sense of color developed through studying abroad and working as a nail technician, the brand offers bags as well as wallets and small accessories, shoes, and apparel. Its combinations of colors and materials bring together everyday practicality and feminine elements. Its philosophy is “bringing excitement to your everyday life with a dash of spice and a playful spirit for grown-ups.” Doiji serves as the brand’s director and designer, and its products are sold through select shops and online.
Concept
Creating bags that bring color to everyday life through a keen sense of color