HYIIⁿ is a unisex brand based in Seoul, South Korea, launched in 2020 by designer Han Gi-ryeong. The brand name is an abbreviation of “HYPER HYBRID IIⁿ.” Drawing on contemporary and modern foundations, it creates gender-neutral clothing that combines opposing elements such as nature and manmade art, and analog and digital. It reinterprets and reconfigures existing items, proposing styles that transcend fixed notions shaped by dress codes and gender, with a focus on style and wearability.
Concept
It breaks down the boundaries between contrasting images, such as nature and art (manmade art), and analog and digital, developing images that can be understood and celebrated together in the contemporary era through organic combinations. It challenges fixed ideas about dress codes and advocates sustainable fashion through GENDER-NEUTRAL LOOKS that incorporate diverse elements.