Tagline
The exquisite fusion of opposing concepts that are both original and fundamental in nature
HYPNOTIZE is a unisex handmade jewelry brand founded in Seoul, South Korea, in 2019. It offers necklaces, bracelets, rings, earrings, and other items, with a focus on accessories combining silver, stainless steel, natural stones, pearls, and other materials. Its philosophy is to interpret jewelry beyond the category of mere adornment and extend it into fashion, under the slogan “The exquisite fusion of opposing concepts that are both original and fundamental in nature.” The brand is available at select shops in Japan as well as in South Korea.
Concept
The brand interprets jewelry beyond the category of mere adornment and extends it into fashion, presenting it as a tool for expressing individual identity while incorporating a range of cultures and trends.