ICE&TECHNO is a Japanese fashion brand launched in 2021 by designer Ken Yokokura. It reinterprets elements of street culture and dance music in a contemporary way, creating clothing for the high street. Drawing on his work with the predecessor brand FORTYFOUR and his musical experience, its creative approach centers on bringing together commonalities, differences, and dissonance through the lens of Tokyo. The brand began presenting collections from Fall/Winter 2022 and is also carried by select shops such as BEAMS.
Concept
The brand brings together commonalities, differences, and dissonance through the lens of Tokyo, drawing on the designer’s accumulated experience, including his past musical activities, to create products that translate this creative approach into high-street fashion.