Tagline
An aspirational lifestyle within reach
iellio is a Japanese interior and lifestyle brand whose sales were launched by Belluna Co., Ltd. in June 2023. Focusing on furniture, bedding, household goods, and other items, it offers products that blend into everyday life, add convenience, and make daily living more enjoyable. Guided by the desire to “draw together a scenario for creating a home that reflects each person,” the brand offers affordably priced products that are easy for interior design beginners to choose from. Under the theme “an aspirational lifestyle within reach,” it also carries items with a Scandinavian natural style.
Concept
A desire to draw together a scenario for creating a home that reflects each person